About Us

DSSE, formerly known as DSE and Direct Salon Supplies & Equipment, has evolved substantially since its inception 20 years ago.

Our Story

The business was re-invigorated through a change of management and the inception of the new brand ‘DSSE’ in 2019. This change ushered in a new vision, whilst keeping only the good parts of the old DSE that our clients grew to love.

Our management team believes in the limitless potential of the brand, and as such has been working tirelessly to realise a dream of an international service – 2024 is the year that dream comes to fruition!

DSSE is family owned and operated, and this provides tremendous synergy with our clientele, the vast majority of which are also family owned and operated businesses. Our core values align with our clients – doing our best for our family means doing the best for yours.

This doesn’t mean that we don’t understand the needs of our corporate clientele. DSSE has also worked with, and continues to work with, some of Australia’s largest publicly listed and privately owned franchises. Our management team have extensive knowledge in the particular operational needs of our franchise customers. This stems from years of experience with beauty franchises as well as other high-stakes corporate franchise industries.

Our philosophy is that our success lies in the intersection of quality and price. For this reason, over the decades we have established a network of exclusive manufacturers to ensure that we offer the best quality whilst keeping our products affordable. We also pride ourselves on being able to offer a large range that caters to the differing price points of all industry professionals.

Our HQ is in Melbourne, Australia but the DSSE brand reaches all over the world, with our second office having opened in Glyfada, Greece in 2023. Trust us, there is more to come soon.

As for the future, we promise to continue developing the very best products for the beauty and hair industries far and wide for our family, and for yours!

We look forward to working with you.

Kind regards,

DSSE Management